Creating great content that targets your ideal customer, ensuring it’s on all of your relevant channels, and optimized for SEO are some of the main things that the average marketer is focused on every week. But what about ensuring that that content gets read?
Many brands choose to syndicate their content to other channels that they don’t own to help solve that problem. When it’s done right, content syndication can improve traffic and SEO performance. However, it can also potentially result in duplicate content that can be quite damaging if done wrong.
Content syndication can be tricky to get right at times, but here are some best practices and tips our experts have suggested.