Keyword research can be a lot like lawn care. Choosing keywords is like mowing the lawn — it’s the bare minimum to keep things in good shape. Keyword mapping is where the SEO refinement happens — the edging around the sidewalk, the weed removal, the fertilizing.
Keyword mapping is an on-page SEO tactic to match target keywords to website structure. Using keyword mapping can help improve search strategies to better match customer queries on products and services. The result is a search strategy which reflects how customers really search online.