Tag: seo

March 10, 2021

What would happen if instead of having to jump through hoops to rank your new website, you were given a seat at the SERP straight away? Presumably, that would cause all sorts of havoc for SEO professionals. What if I […]

February 12, 2021

You can be forgiven for thinking search optimization improvement efforts are limited to a webpage. But the truth is they occur on any platform that augments an SEO strategy. YouTube is one such example. Last month YouTube introduced a simple […]

February 2, 2021

I have a bone to pick with the way our industry thinks about content. In general, I think we often don’t appreciate what good content really is. Nor do I think we consider what should go into creating great content. […]

January 27, 2021

Digital customer experience software providers reported to CMSWire significant growth in their third-party application ecosystems in 2020. No shock there. COVID-19 sent digital adoption into high gear. McKinsey reported in October their companies have accelerated the digitization of their customer […]

January 26, 2021

Pinterest has recently become the third-largest social network in the U.S. With its popularity on the rise, it now has over 440 million monthly active users, who have pinned more than 240 billion posts to date. Keeping that in mind, […]

January 25, 2021

Those within the industry understand that the inclusion of SEO as part of a comprehensive marketing strategy is an absolute. But while we recognize that SEO holds the keys to digital success – from the insights and context it provides, […]

January 22, 2021

Your app is competing for visibility with 1.82 million other apps if it’s on Apple’s App Store, or 2.7 million apps if it’s on Google’s Play Store. That’s tremendous competition. Marketing your app almost seems a lost cause. But while […]

December 28, 2020

From the humble beginnings of the Internet and online advertising, we’ve reached an era where the Internet is an essential communication tool, and online advertising is valued at more than 400 billion dollars a year, more prominent than even the […]

December 23, 2020

Digital marketing has emerged as the most powerful form of marketing in the current era. With more than 4.66 billion internet users as per the 2020 report by Statista.com, there is no doubt an immense potential for businesses to capitalize […]

December 21, 2020

There was a time when usability — how easy-to-use and functional your website is — was seen as a separate concern from SEO. Usability was often regarded as something that improves visitor engagement and conversions on your website and was […]

June 17, 2020

Search friendly content that is targeted, optimized, and engaging differentiates front-runner brands from the rest of the crowd. Jim Yu shares five content types that add value. The convergence of SEO and content has happened. Today, we’re experiencing the convergence […]

May 27, 2020

The latest broad core algorithm update, called the May core update, is making headlines in the SEO world. It’s the second update of 2020, but the last one didn’t cause as big of an impact as this one. It was […]

May 14, 2020

Is it possible for a business to win against “Zero Clicks SERPs”? Google has been experimenting with its SERPs for quite a while now. Their experiments expose users to new features and products (particularly ads) which continuously contribute to the […]

April 21, 2020

The beauty and bane of SEO is that it’s a richly diverse topic. There are so many avenues to explore and angles to consider. In a previous article, we looked at how different inter-organizational collaborations can boost your SEO implementation […]

April 6, 2020

An exceptional local SEO campaign starts with a comprehensive website audit. Whether you collaborate with small brick and mortar businesses or multinational online agencies, the way you measure and assess the initial SEO conditions and performance of a website will […]

March 20, 2020

We’re all aware that YouTube’s video consumption grows every year, so it’s kind of obvious that YouTube search engine is huge, possibly being outdone only by Google. There is also a simple fact: YouTube video content will always have lower […]

March 19, 2020

This article focuses on how to rank well in search engines through search engine optimization, while also maintaining the quality of your SEO copywriting. If you’ve ever written for the web, you definitely know that search engines play some role […]

March 9, 2020

With customer experience (CX) becoming an integral part of doing business today, CXOs across industries are working feverishly to delight consumers along each step of the buyer journey. At a high level, ensuring a positive CX means eliminating the friction […]

March 5, 2020

SEO is a super competitive and ever-changing industry. The latest technologies like AI, Google algorithmic updates, and SEO myths are making it tougher to grow your business with SEO. In this guide, I’m sharing top SEO recommendations for 2020 to […]

March 3, 2020

With Google BERT, voice search and omnichannel marketing becoming necessary for relevance, brands need to evaluate the long-term resilience of their content strategy as they enter 2020. Research from Content Marketing Institute finds that nearly half of B2B marketers plan […]