Pinterest has recently become the third-largest social network in the U.S. With its popularity on the rise, it now has over 440 million monthly active users, who have pinned more than 240 billion posts to date. Keeping that in mind, one can’t help but wonder what the reason for its success is.
What makes it stand out from the rest of the photo-sharing sites is the focus on the discovery and curation of not just yours, but also someone else’s content. Each Pin has the potential to be re-pinned by other users and then discovered by their followers, creating a chain reaction of activity.
