There was a time when usability — how easy-to-use and functional your website is — was seen as a separate concern from SEO.
Usability was often regarded as something that improves visitor engagement and conversions on your website and was not associated directly with SEO — the process used to improve your search engine rankings and organic traffic.
While the former part of the previous statement is still true, Google’s ranking algorithm has changed significantly in the last few years — with an increasingly stronger focus on determining the level of user experience of websites and delivering the most user-friendly results at the top.
