Your app is competing for visibility with 1.82 million other apps if it’s on Apple’s App Store, or 2.7 million apps if it’s on Google’s Play Store. That’s tremendous competition.
Marketing your app almost seems a lost cause. But while making your app stand out is indeed a daunting undertaking, it is possible, as long as you apply the right strategies.
Effective app marketing involves identifying key types of channels for discovery and engagement (app stores, social media, search engines, and in the app itself) and targeting your audience.
