I have a bone to pick with the way our industry thinks about content. In general, I think we often don’t appreciate what good content really is. Nor do I think we consider what should go into creating great content. Here, in specific, I want to challenge the notion that all content is “acquisition” content.
I don’t just mean landing pages, but blog posts as well. That’s right, not all content should be created with the objective of getting more conversions or even more traffic to your site.
Does that sound outlandish? Perhaps. But by the time you finish reading this, you might agree with me. (Although let’s be honest, you probably won’t).
