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Facebook tests ad tracking notifications ahead of Apple’s privacy rollout

February 1, 2021

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Facebook will be preempting Apple’s implementation of iOS 14’s App Tracking Transparency features by asking users of the social network to give the app permission to track them.

Apple is gearing up to implement new features in an iOS 14 update that will limit the amount of tracking that apps and services can perform of their users. As part of this App Tracking Transparency initiative, Apple is requiring developers to gain permission from users before being able to track their device’s advertising identifier.

Read More on Apple Insider