Is it possible for a business to win against “Zero Clicks SERPs”? Google has been experimenting with its SERPs for quite a while now. Their experiments expose users to new features and products (particularly ads) which continuously contribute to the always-changing layout of SERPs (from 10 blue links to interactive results and ads), impacting user behavior and making SERPs inconsistent from query to query.
As a result of this, search engine users are now forced to assess the page before digging in and making a selection, giving SERP the power to determine which links get visibility and clicks.
