Digital customer experience software providers reported to CMSWire significant growth in their third-party application ecosystems in 2020.
No shock there. COVID-19 sent digital adoption into high gear. McKinsey reported in October their companies have accelerated the digitization of their customer and supply-chain interactions and of their internal operations by three to four years.
The bigger questions: where these providers saw most growth and why? Providers reported third-party application gains in the areas of SEO, Account-Based Marketing (ABM), sales technology apps, open source data visualization, partner relationship management and apps that support a MACH architecture (Microservices, API-first, Cloud-native and Headless) among others.
