To Jeff Oxford, the founder of Oregon-based 180 Marketing, search engine optimization boils down to four buckets. Link-building, he stresses, is the priority.
“The first [bucket] is link building from quality sites,” he told me. “You might have good content and a fast, mobile-friendly site, but you’ll likely not rank highly without backlinks.”
Oxford founded 180 Marketing in 2013. Fast forward to 2022, and the firm consists of project managers, specialists, and link builders.
He and I recently discussed the state of SEO in 2022. The entire audio of our conversation is embedded below. The transcript is condensed and edited for clarity.
