Moz, which produces search engine optimization technology, has announced the launch of True Competitor. This new tool, currently in beta, joins a suite of research tools within Moz Pro. It is designed to help users identify a website’s true competitors competing for top spots in search engine result pages (SERPs).
According to Moz officials, True Competitor can identify up to 25 top SERP competitors based on an analysis of 500 SERPs. The tool will then list these domains in descending order by a new proprietary metric, Rivalry. Rivalry scores sites on a scale of 1-100. It looks into a site’s Domain Authority (DA), their competitor site’s DA, keyword overlap, keyword volume and ranking performance.
