An effective way to improve marketing performance and increase sales is to use machine-learning (ML) technology to help improve and automate your marketing.
The marketing automation software market will almost triple by 2026, reaching $19.66 billion, according to Mordor Intelligence. Martech solutions and technologies will become a priority in the coming years.
Seven Areas Where Machine-Learning Algorithms Are Useful
1. Marketing Analytics
Imagine a marketer tasked with analyzing a huge volume of customer information. The marketer can apply a descriptive, diagnostic, predictive, or prescriptive method of analysis, but those are not enough for modern business.