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Marketing Automation: Seven Machine-Learning Use Cases

October 6, 2021

An effective way to improve marketing performance and increase sales is to use machine-learning (ML) technology to help improve and automate your marketing.

The marketing automation software market will almost triple by 2026, reaching $19.66 billion, according to Mordor Intelligence. Martech solutions and technologies will become a priority in the coming years.

Seven Areas Where Machine-Learning Algorithms Are Useful

1. Marketing Analytics

Imagine a marketer tasked with analyzing a huge volume of customer information. The marketer can apply a descriptive, diagnostic, predictive, or prescriptive method of analysis, but those are not enough for modern business.

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