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Google Adds Search Console integration to Google Analytics, New Data Attribution Modeling

October 5, 2021


As it slowly progresses towards a cookie-free web environment, which will change the way data can be processed and attributed, Google’s looking to add more machine learning tools into Google Analytics, as well as additional insights elements to help marketers better understand their web performance.

First off, Google’s looking to add more search insights, with a new integration with its Search Console platform.

As explained by Google:

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