While the main focus of your content should always be your audience, and producing material that people want to read and engage with, SEO is also another key consideration, with your posts, updates and web pages all playing a role in improving discoverability, and bringing more people to your site.
Which can become a more technical consideration, aside from your general content approach – but even so, it is worth noting the most important SEO elements in content creation, so that you can keep these additional aspects in mind when putting together your written material.
