In marketing you must jump at your opportunities, sometimes requiring a flying leap. Consumer behavior changes from the pandemic are encouraging that leap in search engine optimization (SEO) terms today. As a marketer, you now have two years of pandemic-influenced search behavior online. That means you should be updating your keyword strategy in online content…now!
In doing so, you will find some measuring techniques faces a new order in the pantheon of marketing analytics. Keyword density is a tried-and-true audit of how frequent a keyword appears on a page. Now more sophisticated tools raise the question if keyword density is a true value to a business strategy.
