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Can Your Website Still Be the Backbone of Your Digital Experience?

April 29, 2021

Via: CMSWire

The signs in the digital customer experience industry have been clear for years now: marketers and those charged with creating digital experiences recognize that customers and prospects navigate brands digitally outside of websites. No argument here. And the analysts have been clear too: No more “web” content management labels for software that builds and manages websites. Are brands themselves abandoning websites? From the looks of things, not even close.

Case in point: The CMO Survey found most companies made investments in the performance of their digital marketing over the past year in optimizing their company website: 73.8%. That was ahead of digital media and search (65%), direct digital marketing (57.3%), data analytics (56.5%) and marketing technology systems or platforms (53.8%).

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