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Tag: brands


Advertising & Marketing, Technology

How Brands Are Using Memes to Build Connection

August 23, 2022

Via: CMSWire

Memes are everywhere today, on social media, television, even in print media. You can’t scroll down your social newsfeed without seeing hundreds of memes, many of which you’ll likely share with friends and family. Many brands embrace meme culture, and […]


Advertising & Marketing, Technology

How Are Brands Improving the Ecommerce Experience?

July 29, 2022

Via: CMSWire

In a time of extreme uncertainty and post-pandemic craze, many industries, businesses and services are in need of ways to remain flexible and relevant for their consumers. Because of this, businesses and customers alike are finding comfort and preference in […]


Advertising & Marketing, Technology

How retail brands create unforgettable experiential marketing campaigns with influencers

July 18, 2022

Via: Retail Dive

Developing an emotional connection is now essential as brands look for innovative ways to establish long-term relationships with consumers. This is especially true for retail brands that compete with the low overhead and convenience of a dominant ecommerce industry. As […]


Apps & Sites, Mobile Commerce

Top 15 Brands on Instagram, for Inspiration

May 16, 2022

Via: Practical Ecommerce

Following top brands on Instagram can help merchants understand what content works best and generate ideas for their own marketing campaigns. Here is a list of the top brands (excluding celebrities) on Instagram ranked by followers. These brands use behind-the-scenes […]


Apps & Sites, Mobile Commerce

Instagram lets users tag products and brands in posts

March 24, 2022

Via: Business of Apps

Instagram just unveiled a new feature that will enable users to tag products in their posts in a move that it hopes will drive its focus on eCommerce. The feature will only be available to users in the US for […]


Advertising & Marketing, Technology

Top trends that will shape media strategy in 2022

January 20, 2022

Via: Marketing Dive

As we say goodbye to 2021, new trends are taking shape to inform media strategy in the new year, poised to influence everything from audiences to investments and technology platforms. With consumer buying, economics and technology evolving, here are the […]


Mobile Commerce, Mobile Marketing

Twitter Publishes New Guide on What Consumers Expect from Brands via Tweet

January 13, 2022

Via: Social Media Today

Twitter has published a new report which looks at how brands can maximize their success on the platform, based on evolving consumer trends and expectations in the app. Called #RealTalk, the guide is the result of analyzing a decade worth […]


Mobile Commerce, Mobile Marketing

TikTok Launches ‘Creative Exchange’ Platform to Connect Brands with Top Creators

November 11, 2021

Via: Social Media Today

TikTok’s adding another option to facilitate more brand/creator partnerships with the launch of a new ‘Creative Exchange’ platform which will enable brands to pitch a campaign brief, which creators can then respond to and arrange sponsored content deals. As explained […]


Apps & Sites, Mobile Commerce

TikTok rolls out host of new tools for retailers, brands and mobile marketers

October 1, 2021

Via: Business of Apps

TikTok recently announced plenty of new and exciting features at the TikTok World event that saw marketers and brands come together to embrace the app’s unique community. With 61% of its members rating its video more unique than other platforms […]


Apps & Sites, Mobile Commerce

Facebook Outlines Impacts of Apple’s Data Tracking Update, Provides Tips on How Brands Can Improve Ad Performance

September 22, 2021

Via: Social Media Today

It seems like Apple’s controversial App Tracking Transparency (ATT) update is causing significant impacts on Facebook, with The Social Network today outlining some of the specific ways in which ad reporting has been affected by the new privacy prompts. For […]


News

Snapchat Shares New Insights into How Users Celebrate Pride Month, and What They Expect from Brands

June 16, 2021

Via: Social Media Today

With Pride Month now well underway, Snapchat has published a new report which looks at how its users are looking to engage around Pride, but also what they expect, and would like to see from brands around the same. The […]


Apps & Sites, Mobile Commerce

Facebook Launches New Multi-Participant AR Effects Option for AR Developers

June 2, 2021

Via: Social Media Today

With interest in AR rising, and people becoming more accustomed to connection via video calls and virtual hangout tools, Facebook has today announced the next stage of its AR development options, with a new Multipeer API for digital effects, which […]


Apps & Sites, Mobile Commerce

Can the Gleam of High-End Watches Thrive on Audio-Only Clubhouse?

April 5, 2021

Via: NYTimes Tech

It has been called the perfect social media platform for a pandemic, and also a lockdown fad. Clubhouse, the invitation-only social audio app valued at $1 billion, counts Elon Musk, Oprah Winfrey and Drake as members. Brands in beauty, fashion, […]


Apps & Sites, Mobile Commerce

Why Your Social Media Strategy Needs Less Automation

April 1, 2021

Via: CMSWire

Automation tools have been helping streamline processes and ease marketers’ lives as they try to juggle various channels, tasks, and campaigns daily. In particular, social media has become a critical component of the marketing strategy for any business and one […]


Advertising & Marketing, Technology

Email marketing trends 2021 – 5 trends to watch

November 10, 2020

Via: Smart Insights

In 2020, email marketing has, like so many parts of our work and personal lives, had to undergo a rapid transformation. As the pandemic continues to lead to wide-ranging changes to the way consumers perceive brands and consider purchases, email […]


Advertising & Marketing, Technology

5 steps to creating an integrated marketing communications campaign

December 3, 2019

Via: Smart Insights

The advantages of creating a joined-up, integrated marketing communications (IMC) plan are well-documented and go back over twenty years. Even before the internet really took off businesses, brands and agencies were looking for ways to create consistency across content and […]


Advertising & Marketing, Technology

Target marketing: Taking digital knowledge into real-life experiences

October 2, 2019

Via: Get Elastic

Sorry marketers — today’s customers are over your cute jingles. While a fun theme song and a cartoon mascot were enough to sell breakfast cereal to millennials when they were kids, the grown-up version of this digital generation expects companies […]


Advertising & Marketing, Technology

Direct to Consumer Marketing: How Brands Are Cutting Out the Middle Man

September 30, 2019

Via: CMSWire

The growth of ecommerce and data-driven digital marketing has leveled the playing field for manufacturers and retailers. Consumer Package Goods (CPG) companies, manufacturers, wholesalers and other B2B companies are finding more opportunities to sell direct to consumers (D2C) than ever […]


Advertising & Marketing, Mobile Commerce, Mobile Marketing, Technology

Five ways to collaborate with Instagram nano-influencers

September 23, 2019

Via: Smart Insights

The days when only big dogs like Calvin Klein and Glossier could afford influencer marketing are far behind us. Today, nano-influencers, a new breed of opinion leaders, allow both popular and emerging brands to get business results without spending much […]


News

Scale, Automation and Personalization: The Balancing Act for Today’s Brands

June 13, 2019

Via: CMSWire

Consumer and B2B brands worldwide face no shortage of opportunities — or obstacles — in their pursuit for maximized customer engagement. Personalization, reaching global audiences and supporting and improving mobile experiences are top priorities for many, and for good reason. […]