TikTok’s adding another option to facilitate more brand/creator partnerships with the launch of a new ‘Creative Exchange’ platform which will enable brands to pitch a campaign brief, which creators can then respond to and arrange sponsored content deals.
As explained by TikTok:
“TikTok Creative Exchange platform gives marketers instant access to a selection of the best TikTok creative partners in the industry, and enables efficient collaboration at scale. Our network of creative experts will help tailor and personalize content to improve ad performance on TikTok and drive business results.”
