Tag: brands

October 2, 2019

Sorry marketers — today’s customers are over your cute jingles. While a fun theme song and a cartoon mascot were enough to sell breakfast cereal to millennials when they were kids, the grown-up version of this digital generation expects companies […]

September 30, 2019

The growth of ecommerce and data-driven digital marketing has leveled the playing field for manufacturers and retailers. Consumer Package Goods (CPG) companies, manufacturers, wholesalers and other B2B companies are finding more opportunities to sell direct to consumers (D2C) than ever […]

September 23, 2019

The days when only big dogs like Calvin Klein and Glossier could afford influencer marketing are far behind us. Today, nano-influencers, a new breed of opinion leaders, allow both popular and emerging brands to get business results without spending much […]

June 13, 2019

Consumer and B2B brands worldwide face no shortage of opportunities — or obstacles — in their pursuit for maximized customer engagement. Personalization, reaching global audiences and supporting and improving mobile experiences are top priorities for many, and for good reason. […]

June 6, 2019

Social media has changed the way we communicate with each other, including how businesses communicate with their target audience. The popularity of these platforms has rapidly made social media, in general, an essential tool for marketers across industries. However, one […]

April 24, 2019

In preparation for the Brand Marketing Summit Europe, we are continuing with our interview series. Our previous interview featured Michal Szaniecki, Managing Director SEAT and CUPRA, Volkswagen Group. In this interview, we speak to Bart Visser to better understand what […]

February 25, 2019

The majority of e-commerce brands view voice ordering as an opportunity rather than a threat, suggesting that e-commerce companies should start to look at incorporating it into their future sales strategy. According to Feedvisor’s new survey, 43% of brands strongly […]

July 9, 2018

The internet is a cut-throat place for marketers. It’s never been easier to float a business and yet never been harder to market it. Theoretically speaking, it’s convenient to build a website, fun to start creating content, and even easier […]

February 27, 2017

Facebook has not been kind to brand pages in the past few years. In a survey of 3,000 publishers, SocialFlow found that organic reach dropped 42 percent in the first six months of 2016, partly due to algorithm changes that […]

January 23, 2017

Haven’t heard of the term? Groundtruthing “refers to information provided by direct observation as opposed to information provided by inference, says Taylor. “There is a growing distrust in large scale information like satellite images, large data sets and more recently, […]

January 13, 2017

It’s a major facet of every marketing plan, and every brand leader wishes they had a crystal ball to tell them its fate. Every consumer, client and professional uses it to educate themselves on their options, discover their peers’ findings, […]

October 31, 2016

Several news stories recently suggested that Trump’s campaign, fueled by his personal endorsement of his ability and right to commit sexual assault, was damaging the Trump brand. As evidence of this, CNN cited a report that bookings at his casinos […]

October 18, 2016

As B2B marketers we tend to market two things: features and benefits. And while this may seem like a logical approach, it lacks heart. We need to always remind ourselves that most decisions start from the heart – that’s why […]

October 12, 2016

The social media landscape is constantly changing, everyday there are new options and tools being announced and introduced, some major and some less significant. And in that, there are also some of those smaller, minor updates or tests that are important […]

October 12, 2016

The concern is that as governments take steps to provide much-needed digital identity infrastructure, there will be a chorus of opposition rolling out the traditional arguments of privacy, data protection, trust in government, Big Brother,etc. These are risks which the […]

October 5, 2016

So what do your customers really want on social media – and what annoys them or turns them off? To find out, Sprout Social recently conducted a survey of more than 1,000 people to get their thoughts on various aspects […]

October 4, 2016

The update Twitter users have longed for is finally here – images and links at the end of tweets will  no longer take up any of your precious 140 characters. The change opens doors for much more in depth communication on the […]

September 22, 2016

As social media becomes a bigger part of our wider business process, so too does the demand for better data tracking and improved transparency measures to provide definitive links between social ad spend and subsequent sales impact. Facebook’s taken a […]

September 20, 2016

Did you know there are two new sign-ups to LinkedIn every second, and that as of August 2016, there are 450 million registered users on the business networking platform? That’s a lot of virtual handshakes. And listen to this: LinkedIn’s currently […]

September 14, 2016

Instagram launched in October 2010. Within two months, it boasted 1 million registered users. Is it any wonder that brands followed? Social media has changed the way society communicates, altering the rules of how people interact with each other and […]