Developing an emotional connection is now essential as brands look for innovative ways to establish long-term relationships with consumers. This is especially true for retail brands that compete with the low overhead and convenience of a dominant ecommerce industry.
As a result, many retailers have turned to experiential marketing strategies that provide immersive and memorable product interactions. And by collaborating with brand-aligned influencers, companies have the perfect partners for an approach that delights consumers throughout the customer journey.
