As we say goodbye to 2021, new trends are taking shape to inform media strategy in the new year, poised to influence everything from audiences to investments and technology platforms. With consumer buying, economics and technology evolving, here are the top trends to consider for your media strategy in 2022.
A focus on finding purpose
The pandemic has drastically changed consumers’ approach to life, causing monumental mindset shifts that are here to stay. Consumers think about family, work and life differently, whether they are part of the “Great Resignation,” carving out more family time or focusing on new daily habits.
