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Twitter Publishes New Guide on What Consumers Expect from Brands via Tweet

January 13, 2022

Twitter has published a new report which looks at how brands can maximize their success on the platform, based on evolving consumer trends and expectations in the app.

Called #RealTalk, the guide is the result of analyzing a decade worth of brand tweets, and user tweets about brands, along with numerous consumer surveys, in order to get a real view on what works in modern Twitter marketing, and what Twitter users both respond to and expect.

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