It has been called the perfect social media platform for a pandemic, and also a lockdown fad.
Clubhouse, the invitation-only social audio app valued at $1 billion, counts Elon Musk, Oprah Winfrey and Drake as members. Brands in beauty, fashion, tech, travel and luxury have been experimenting with the buzzy platform, and now it is catching the attention of the luxury watch industry.
But as that community begins to speak its mind, there are questions about Clubhouse’s relevance to the physical, visual world of luxury watchmaking and, more broadly, the app’s overall chances for success.
