Following top brands on Instagram can help merchants understand what content works best and generate ideas for their own marketing campaigns.
Here is a list of the top brands (excluding celebrities) on Instagram ranked by followers. These brands use behind-the-scenes and personal content, video guides, inspiring images, stories, awareness-raising events, and even shoppable videos.
Instagram is the platform’s official account, so no surprise it has the most followers (twice the followers of the next closest brand). Guides let followers meet the creators of the platform’s compelling content. Reels feature short looping videos that are usually funny, while Videos feature longer content (usually between 1 to 2 minutes) profiling creators.
