Memes are everywhere today, on social media, television, even in print media. You can’t scroll down your social newsfeed without seeing hundreds of memes, many of which you’ll likely share with friends and family.
Many brands embrace meme culture, and while some succeed, others fail miserably, coming off as promotional, disingenuous or just downright offensive.
This article will look at how brands successfully use memes to gain new customers and build a stronger connection with their customer base.
