An established website has many options to expand keyword lists and identify organic search opportunities.
But what if a site is new? How can it identify keywords without data? Certainly the owner would understand the niche and the obvious search queries for a related product or problem.
Then what? Here are three ways to narrow a keyword list without internal data.
Keyword Tactics for a New Site
Identify keywords with little competition. A new site has no domain authority and credibility. Ranking for “short tail” keywords with much competition is near impossible.