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SEO: Keyword Research for a New Site

August 23, 2022

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An established website has many options to expand keyword lists and identify organic search opportunities.

But what if a site is new? How can it identify keywords without data? Certainly the owner would understand the niche and the obvious search queries for a related product or problem.

Then what? Here are three ways to narrow a keyword list without internal data.

Keyword Tactics for a New Site

Identify keywords with little competition. A new site has no domain authority and credibility. Ranking for “short tail” keywords with much competition is near impossible.

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