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Why Your Social Media Strategy Needs Less Automation

April 1, 2021

Via: CMSWire

Automation tools have been helping streamline processes and ease marketers’ lives as they try to juggle various channels, tasks, and campaigns daily. In particular, social media has become a critical component of the marketing strategy for any business and one of the most heavily automated from a B2B business perspective.

According to research from InstaPage, automating social media posts could save some marketers up to 6 hours per week. However, as more and more users pour into social media platforms and it becomes even more important for businesses, a new approach that avoids heavy automation of social media posts may be necessary.

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