Tag: Advertising

March 2, 2023

LinkedIn has announced some new updates to its Company Engagement Report, which will provide more in-depth data on how your LinkedIn content is reaching employees from specific companies that you’re looking to connect with. LinkedIn’s Company Engagement Report, which is […]

February 28, 2023

eBay is making changes to its advertising program that effectively make more purchases subject to ad fees thanks to the “halo” effect. Currently, sellers pay an ad fee for a “direct” sale, which is when a buyer clicks on a […]

February 28, 2023

Google has unveiled new AI-enabled tools, including automatically created assets and customer acquisition objectives — to help advertisers create more meaningful and beneficial ads. Generate Additional Advertising Assets Delivering the optimal ad to the right person at the right time […]

February 23, 2023

Reddit was launched by two University of Virginia students in 2005. A year later, Condé Nast, the venerable magazine publisher, purchased a majority stake in the site. Fast forward to 2023, and the founders are long gone. The site has […]

February 15, 2023

The Super Bowl for decades has served as advertising’s flashiest night of the year, drawing a slew of brands to craft witty, often star-studded commercials — Super Bowl LVII being no different. This year, however, social media marketing surrounding the […]

January 31, 2023

Since debuting last November, OpenAI’s ChatGPT has captivated the ad industry and beyond with an ability to generate meaningful, coherent copy in a way previously unmatched by chatbot technology. Microsoft quickly invested $10 billion in the company, BuzzFeed said it […]

January 12, 2023

Social commerce shows signs of promise, if platforms can get it right. This time last year, Accenture predicted that the global social commerce market will reach $1.2 trillion by 2025, up from $492 billion in 2021. Insider Intelligence this week […]

January 12, 2023

Meta has increasingly come under scrutiny for its questionable advertising practices — which were most recently ruled illegal under the European Union’s data-protection law — adding pressure on the Facebook and Instagram owner to set the record straight. Efforts around […]

January 10, 2023

Social commerce is a growing priority for digital marketing leaders, but the underlying ecosystem continues to evolve rapidly while effectiveness remains inconsistent. Social commerce is an element of digital commerce that uses social media to promote and drive a seamless […]

January 4, 2023

Many brands use a technique called nostalgia marketing to create a feeling of nostalgia in the experiences they provide customers. Nostalgia marketing creates a positive, emotional feeling by using familiar ideas, concepts, songs, symbols and products from previous years, associating […]

January 3, 2023

When it comes to running ad campaigns on Twitter, many brands are acting like the punk band The Clash and asking, “Should I Stay or Should I Go?” Song puns aside, Elon Musk’s high-profile acquisition of Twitter has some brands […]

December 27, 2022

November marked the seventh consecutive month ad spend has declined, reflecting ongoing budget cuts, pivots and inflationary pressures within the industry. While November represents the highest monthly ad investment this year — predictable for the holiday season — it still […]

October 24, 2022

Marketers and merchants looking to develop their social media skills can enroll in free online courses from educators and practitioners. Here is a list of free courses to hone your social media marketing skills. There are courses on writing for […]

October 13, 2022

The B2B landscape is as crowded as ever. However, inflation and economic uncertainty are putting extra pressure on B2B marketers who are grappling with tighter budgets and smaller head counts. However, these challenges also present an opportunity to think outside […]

September 2, 2022

With the holiday season just around the corner, a growing number of businesses are looking to schedule impactful ad campaigns. Now TikTok has shared a series of video clips to help marketers and brands create a business account on the […]

July 13, 2022

Retail media has been the rising star in the adtech firmament for a while now. A recent report by BCG suggests that retail media — when retailers (or e-tailers) monetize their customer data by allowing advertisers access to their captive […]

June 21, 2022

Consumers were already tentative. Now, inflation continues to climb, driving up costs for everything from restaurant meals to electronics. And the vicious cycle of labor shortages and supply chain issues has created product delivery and service challenges for just about […]

June 10, 2022

Social is the fastest growing digital media channel in 2022 with 72% of marketers planning to bolster their budgets on the format this year. A survey of over 600 advertising professionals by Mediaocean highlights that social is seen as an […]

June 9, 2022

Glossier’s collaboration with YouTube on the platform’s first shoppable video for Shorts is notable as the latest combination of content and commerce. As YouTube rolls out the feature, more brands will have an opportunity to create shoppable videos that are […]

May 4, 2022

Snap had a lot of announcements on deck at the NewFronts, but the Cameo tie-up was the most substantial on the brand-side. Cameo has seen its star rise in recent years thanks to a content model where people pay celebrities […]