Retail media has been the rising star in the adtech firmament for a while now. A recent report by BCG suggests that retail media — when retailers (or e-tailers) monetize their customer data by allowing advertisers access to their captive audiences — is a market slated to grow by 25% year-over-year to $100 billion over the next five years, accounting for over 25% of total digital media spending by 2026.
The Rise and Rise of Retail Media Networks
