LinkedIn has announced some new updates to its Company Engagement Report, which will provide more in-depth data on how your LinkedIn content is reaching employees from specific companies that you’re looking to connect with.
LinkedIn’s Company Engagement Report, which is available within the Matched Audience element of Campaign Manager, shows you how many people from each company are engaging with your content. Which can be handy intel for focusing your outreach – though it’s only available to brands that have used LinkedIn ads or have uploaded a matched list.
