eBay is making changes to its advertising program that effectively make more purchases subject to ad fees thanks to the “halo” effect. Currently, sellers pay an ad fee for a “direct” sale, which is when a buyer clicks on a Promoted Standard ad and buys it within 30 days.
Beginning March 30, 2023, sellers will pay an ad fee for a “Halo Item” sale. That’s when a buyer clicks on a Promoted Standard ad and buys a different Promoted Listing Standard item within 30 days.
A reader who alerted us to the change said it seemed newsworthy “in light of the higher profit reporting against lower gmv recently reported.”