Meta has provided some new stats on the effectiveness of its Advantage+ AI-guided ad campaigns, which have become a bigger focus for the app in the wake of Apple’s iOS 14 update.
With Meta having fewer user insights to go on, it’s reverted its efforts to machine learning, and building more effective targeting systems based on systematic intelligence. That’s seen many performance advertisers praising the results of Advantage+ campaigns – and according to Meta, they are indeed driving better performance.
