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ChatGPT might change advertising — but it won’t revolutionize it

January 31, 2023

Since debuting last November, OpenAI’s ChatGPT has captivated the ad industry and beyond with an ability to generate meaningful, coherent copy in a way previously unmatched by chatbot technology. Microsoft quickly invested $10 billion in the company, BuzzFeed said it would use its offerings to create content, and the tech is at the center of campaigns for brands Mint Mobile and Avocados from Mexico.

The development has put AI back on the front burner for marketers seeking ad campaigns that are quicker to create and cheaper to run, especially during a cautious economic moment that could lead to tightening ad budgets.

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