image credit: Unsplash

What Instagram’s Shop tab removal means for social media

January 12, 2023

Social commerce shows signs of promise, if platforms can get it right. This time last year, Accenture predicted that the global social commerce market will reach $1.2 trillion by 2025, up from $492 billion in 2021. Insider Intelligence this week also pointed to the sector as a projected high point for 2023. However, in the chase for the largest share of the market, most platforms and their strategies are in the touch-and-go stage — Instagram being no different.

Read More on Marketing Dive