Social commerce shows signs of promise, if platforms can get it right. This time last year, Accenture predicted that the global social commerce market will reach $1.2 trillion by 2025, up from $492 billion in 2021. Insider Intelligence this week also pointed to the sector as a projected high point for 2023. However, in the chase for the largest share of the market, most platforms and their strategies are in the touch-and-go stage — Instagram being no different.