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5 Must-Know Social Commerce Trends for 2023

January 10, 2023

Via: CMSWire

Social commerce is a growing priority for digital marketing leaders, but the underlying ecosystem continues to evolve rapidly while effectiveness remains inconsistent.

Social commerce is an element of digital commerce that uses social media to promote and drive a seamless path to purchase of products and services. On one hand, it is reshaping how people buy and sell, which provides platforms and brands with new opportunities for UX and revenue streams. On the other hand, digital marketing leaders struggle to decode social commerce’s complex ecosystem because its effectiveness varies greatly, influenced by factors like customer demographic, geography, platform and industry.

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