When it comes to running ad campaigns on Twitter, many brands are acting like the punk band The Clash and asking, “Should I Stay or Should I Go?”
Song puns aside, Elon Musk’s high-profile acquisition of Twitter has some brands concerned about staying with Twitter and whether they should continue advertising on the popular platform.
Continual industry buzz about Twitter has marketers reflecting on their platform partnerships. An ongoing risk to brand safety can turn any relationship into a heated decision. When contrasting social media with other industries, such as the airline, automobile or even entertainment, which include companies that are over a century old (Ford, KLM, Warner Bros.), marketers realize that their decisions are in uncharted waters.
