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ChatGPT’s Impact on Customer Experience and Marketing

January 3, 2023

Via: CMSWire

The AI-driven ChatGPT chatbot has been causing leaders across industries to take notice of what many believe to be the most humanlike AI chat interface developed to date. With a chatbot that is capable of producing content and conversations that are extremely humanlike, there are implications that are far-reaching, with potential applications in marketing, sales, customer service, search and content production.

The Marketing and Customer Service Implications of ChatGPT

ChatGPT is a natural language processing (NLP) technology developed by OpenAI that allows users to have conversational interactions with a machine. This technology has the potential to be used for marketing in a variety of ways.

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