Tag: Advertising

April 19, 2022

Advertising is a common component of an overall marketing strategy. For example, the marketing strategy of a furniture retailer might target new homeowners, with advertising campaigns aimed at buyers of sofas and kitchen tables. But advertising is expensive. A detailed […]

April 8, 2022

Businesses thrive when their customers are happy. Why? Because those people spread the word about the good customer experiences they’ve had, becoming brand ambassadors. They also return to spend more money. Customer experience (CX) is vital to your brand’s success. […]

March 24, 2022

Instagram just unveiled a new feature that will enable users to tag products in their posts in a move that it hopes will drive its focus on eCommerce. The feature will only be available to users in the US for […]

March 10, 2022

Pinterest has announced a range of new updates and additions as part of its second annual ‘Pinterest Presents’ global advertiser summit, including in-stream shopping enhancements, promoted Idea Pins, improvements to its Pinterest Trends tool and more. Here’s a look at […]

March 9, 2022

Digital retailers are ramping up their social media advertising budgets to pitch products where shoppers gather socially. But brands need to employ automation strategies to replace traditional manual steps and add multi-platform approaches to remain successful, according to a report […]

January 24, 2022

As marketers search for creative ways to reach new leads, newsletter advertising is becoming a staple in the industry. With effective targeting and high engagement rates, this up-and-coming medium is an effective choice for advertisers of all sizes and budgets. […]

January 10, 2022

Ever looked into running newsletter sponsorships? If not, you may be missing out on valuable marketing opportunities. Although targeted advertising has been around since at least 1995, it’s made significant advancements in recent years. Through web cookies, marketers can access […]

October 22, 2021

“While no one wants to see two trillion-dollar companies having a knife fight,” read the internal strategy document drafted by Facebook executives, “we need to have this knife fight.” This elegant depiction of boardroom barbarism is hardly surprising. Facebook has […]

August 17, 2021

The report was based on data from a survey conducted in March 2021 among 289 B2B marketers who work for companies in the US with over $10 million in annual revenue. Some 64% of respondents say digital advertising is among […]

August 11, 2021

Often, businesses think they need to have their product or service ready to go before they start implementing their product marketing strategy. But if movie producers waited to announce their movies until everything was filmed, edited, and ready to show, […]

August 10, 2021

The report was based on an analysis conducted in July 2021. The B2B digital spend forecast for the United States includes ads that appear on desktop, laptop, and mobile devices. The US B2B digital ad market grew 32.5% in 2020 […]

August 4, 2021

Like new CEO Fidji Simo, Everson spent a decade at Facebook and brings extensive experience with building advertising relationships as Instacart ramps up its digital ads division. At Facebook, Everson led the company’s relationships with top advertisers and agencies. She […]

April 26, 2021

Goodbye, cookies. Hello FLoC? By now, marketers who rely on advertising and targeting through the Google machine likely know about the search giant’s plans for a third-party cookies alternative: the open-source Privacy Sandbox that intends to make cookie-tracking obsolete. It’s […]

April 22, 2021

Apple previously stated the IDFA changes would go into effect in early spring, but this week’s announcement sets a firmer deadline for developers to ensure their apps are privacy-compliant. The implementation of IDFA was initially supposed to take place last […]

April 13, 2021

GumGum receiving a fresh round of funding from Goldman Sachs speaks to how investments in the ad-tech category, particularly areas like contextual targeting, are heating up ahead of the death of third-party cookies. Changes to mainstay ad-targeting tools, combined with […]

April 8, 2021

I’m a big fan of account-based marketing (ABM). I like how it forces B2B marketers to be specific about which companies and job titles they’re trying to reach and engage. No made up “Clark the CIO” personas with ABM. Just […]

March 11, 2021

Reddit’s tie-up with OMG will provide the agency and its clientele with more specialized access to a site that millions of consumers use to share news, information, questions and opinions about varying topics through forum discussions. The pact builds on […]

January 20, 2021

Pinterest’s rollout of dynamic creative ads aims to make it easier for marketers to customize their messaging on the platform, whose user base grew 13% to 98 million in the U.S. and 37% to 442 million worldwide in Q3 from […]

December 30, 2020

Before the coronavirus pandemic, navigating social media marketing was like trying to make your way through a bustling metropolis. It was noisy, full of ads, and generally oversaturated. After a while, all the scrolling turned into a fuzzy blur. It […]

December 16, 2020

A group of state attorneys general led by Texas have filed an antitrust lawsuit against Google focused on the company’s advertising technology and its dominance in the ad industry. The complaint, filed on Wednesday, goer after Google’s alleged stranglehold on […]