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Pinterest’s new ad format automates personalized messaging

January 20, 2021

Pinterest’s rollout of dynamic creative ads aims to make it easier for marketers to customize their messaging on the platform, whose user base grew 13% to 98 million in the U.S. and 37% to 442 million worldwide in Q3 from a year earlier, according to a quarterly report. Pinterest already gives marketers a way to target specific audiences with ads, and now RevJet, StitcherAds and can help to automate the process. Dynamic creative lets marketers use a library of images and information that are automatically combined into a personalized ad based on real-time audience data, eliminating the need for manual customization.

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