The report was based on an analysis conducted in July 2021. The B2B digital spend forecast for the United States includes ads that appear on desktop, laptop, and mobile devices.
The US B2B digital ad market grew 32.5% in 2020 and is expected to grow 24.9% in 2021, reaching nearly $11 billion in spending, according to the researchers.
In 2022 the US B2B digital ad market is expected to grow 16.8%, and in 2023 it is expected to grow 15.1%.
