Ever looked into running newsletter sponsorships? If not, you may be missing out on valuable marketing opportunities.
Although targeted advertising has been around since at least 1995, it’s made significant advancements in recent years. Through web cookies, marketers can access more than just age and geography. They can also see behavioral data such as what products a user purchased or which websites they visited.
However, many consumers have expressed frustration with targeted advertisements and taken action to avoid them. According to Insider Intelligence’s eMarketer, 1 in 4 consumers used ad blockers in 2021. Similarly, a 2021 report by Security.org stated that 41% of US adults use virtual private networks (VPNs) for work and leisure. As privacy tools gain popularity, advertisers are having a harder time reaching their target audiences.