Top
image credit: Adobe Stock

A Guide to Understanding, Evaluating and Optimizing CX

April 8, 2022

Via: CMSWire

Businesses thrive when their customers are happy. Why? Because those people spread the word about the good customer experiences they’ve had, becoming brand ambassadors. They also return to spend more money.

Customer experience (CX) is vital to your brand’s success. Let’s take a deeper dive into why it matters and what you can do about it.

What Is Customer Experience?

Customer experience is a holistic perception that pertains to your entire organization. Elements such as customer relationship management (CRM), customer service, sales and other areas where people engage with or observe a brand feed into it.

Read More on CMSWire