Tag: Advertising

November 19, 2020

Keeping on top of ecommerce stats and trends is a necessity for anyone who sells online. The ecommerce industry changes fast, especially when world transforming events and phenomena occur, such as Brexit or the coronavirus pandemic. The following ecommerce stats […]

February 4, 2020

The new decade offers an exciting market for many businesses. With so many consumers actively shopping online, it’s the perfect opportunity for digital ads and promotions to lure consumers away from the competition. Unfortunately, when they create digital ad campaigns, […]

September 12, 2019

Just how much bang for your buck can you expect to get out of email marketing campaigns? According to one study, each dollar invested in email campaigns yields $44 on average in return. Also, consider that 91% of users like […]

August 1, 2019

Everywhere you turn, people are talking about customer experience (CX). In fact, an Econsultancy survey found 22% of companies identified CX as the most exciting business opportunity of 2019 — beating content marketing (15%) and mobile marketing (13%). Organizations are […]

March 15, 2019

This week saw Facebook’s family apps get into trouble, leaving billions of people across the world unable to access accounts or upload content. Google has announced that it removed billions of “bad ads” in 2018, although figures were down on […]

November 26, 2018

Marketers using LinkedIn’s Advertising Campaign manager often achieve poor results when testing the Ad platform for engagement and impact. Below are 3 reasons and possible solutions why marketers often fail with LinkedIn advertising: 1) Understanding LinkedIn’s context and the intent […]

November 2, 2018

Competing against larger competitors in your niche or sector is difficult at the best of times. It’s not always a level playing field either. When the bigger competitor with greater revenue enjoys a more substantial marketing budget, it’s tougher for […]

October 10, 2018

In a highly-competitive e-commerce landscape, choosing the right platform to power your storefront is paramount to success. It helps you create a great website, the reliable mainstay of your operations, and put the best face of your brand forward. The […]

August 3, 2018

Three keys to evolving with Facebook advertising changes It’s the World Series of baseball and the monkey bars of the school playground. Facebook Ads is the battleground everyone is clamouring to dominate — probably because it’s becoming increasingly difficult to […]

July 20, 2018

In all three of the new videos in the campaign, Samsung shows customers asking questions about the iPhone X and the Galaxy S9 at a mock-up Apple Store. The “Ingenious” campaign name plays on the in-store Genius employees, with the […]

June 5, 2018

Despite a proven track record of successful application in the field of marketing, many marketers are still not utilizing Machine Learning. According to a recent MIT study, 73% of companies believe that machine learning can increase customer satisfaction. Yet, the […]

May 14, 2018

How Can You Harness Facebook’s Tremendous Advertising Power? With over two billion monthly users, Facebook can give you access to thousands or even millions of members who may be interested in your products or services. The tricky part is figuring […]

April 9, 2018

The impact eCommerce has had on sales and operations planning (S&OP) is monumental. Customers are more empowered now than ever, and they expect their products to be delivered whenever, however, and wherever they want. The result of these heightened expectations […]

March 7, 2018

Visibility is a hot topic in supply chain circles today, and depending on the audience, some readers might immediately think of customer visibility or planning visibility. However, visibility into supply execution would serve many organizations better in the long run, […]

March 2, 2018

Initially, I was skeptical when I first heard about the advertising potential of Instagram. This was back in its early days, when it was still an unproven entity. Then I watched as it exploded in popularity overnight. Now it’s the […]

February 23, 2018

The social media giant is finally listening. Facebook has recently been switching things up to “better” suit its users – or has it really? A while ago, Facebook announced changes to its algorithm, showing users less public content, like posts […]

March 15, 2017

In the past few years, much shorter than most people realize, Facebook advertising has gone from a new way to spend advertising dollars, to being the single most effective entry point to the world of digital marketing. If a small […]

February 13, 2017

Following on from their recent controversies around data inaccuracies, Facebook has announced a new set of measures to help reinforce transparency and maintain advertiser trust. As explained by Facebook: “As a partner to over 4 million advertisers across a wide range […]

January 30, 2017

Native advertising has been a broad and somewhat murky category—encompassing everything from advertorials to bespoke, custom units to content recommendation widgets and rewarded video ads that typically run inside mobile games—but 2017 will be the year that some clarity emerges, […]

December 22, 2016

Native advertising isn’t really a new trend. Ads that ‘mask’ themselves by matching the surrounding content, date back to the beginning of the 20th century. However, their true rise on the Internet has started only in 2015 when The New […]