image credit: pixabay

4 mistakes to avoid if you want to succeed with email advertising

Just how much bang for your buck can you expect to get out of email marketing campaigns? According to one study, each dollar invested in email campaigns yields $44 on average in return. Also, consider that 91% of users like getting emails from companies they do business with, and it’s clear why email is the largest source of new revenue for 59% of marketers.

One of the most overlooked but best ways to acquire new leads and customers to market to via email is — surprise, surprise — email advertising.

Read More on Smart Insights