Three keys to evolving with Facebook advertising changes
It’s the World Series of baseball and the monkey bars of the school playground. Facebook Ads is the battleground everyone is clamouring to dominate — probably because it’s becoming increasingly difficult to get right.
To start with, Facebook as a platform is designed to change. The more data it consumes, the quicker it adapts and adjusts according to the behaviours of its users. That means advertising best practices also change often, and marketers must stay up-to-date every time Facebook releases new features or reconfigures its algorithm.