Tag: Customers

August 14, 2023

Craft retailer Michaels on Monday announced the launch of a refreshed brand identity. It’s centered around the new tagline “Everything to Create Anything” and positions Michaels as a creative partner that helps people turn ideas into tangible projects. The revamped […]

December 16, 2022

Is employee-generated content (EGC) a nightmare for brands or a dream come true? Should employers bother facilitating it, and if so, how? For answers, let’s start with an extreme edge case: Elon Musk. Talking About Employee Content and Musk Musk […]

October 31, 2022

All You Need Is Love.” It’s not just a Beatles song, it should be your customer experience ethos. Because if you aren’t showing your customers that you love them, you can bet someone else is knocking at the door to […]

September 30, 2022

It’s another month, and another new entry (Andor) in the Star Wars franchise. And while I enjoy light saber battles and Yoda-isms as much as the next person, as a researcher I’m even more intrigued about what lessons we can […]

September 29, 2022

Remember all those automated email marketing campaigns you built? We don’t, either. Some marketers even have 300 of them going at once, as CMSWire Contributor Chad S. White points out in his article this year on making the most of […]

August 23, 2022

Memes are everywhere today, on social media, television, even in print media. You can’t scroll down your social newsfeed without seeing hundreds of memes, many of which you’ll likely share with friends and family. Many brands embrace meme culture, and […]

December 27, 2021

Omnichannel Pharma does not exist in a vacuum. Many industries launched large-scale omnichannel transformations years ago, and consumers are experiencing the benefits. Digitization has been gradually occurring for many years with the percentage of customers who are willing to purchase […]

October 19, 2021

The world is experiencing supply chain shortages across multiple industries, largely caused by logistical interruptions due to the shutdowns caused by the pandemic. Employees in countries that were most heavily hit were unable to work, factories were without the supplies […]

September 23, 2021

The term “social commerce” is the trend du jour for marketers, yet there’s confusion in many circles about what that really means. At its core, social commerce is about turning customers into advocates. Social commerce means many things to many […]

May 13, 2021

However, a beautiful, highly functional website should not be the only way your company elevates your customers’ experiences. Here are some other possibilities that your marketing team can explore to achieve good customer experience. 1. Provide educational opportunities B2B websites […]

April 14, 2021

From account opening, saving money, investing, to foreign currency exchange, financial services marketing leaders are looking to create a user-centric digital environment to respond to users’ expectations. Financial services CRM today means providing customers with more innovative and complete financial […]

April 1, 2021

The importance of happy customers cannot be overestimated. Harvard Business Review has noted that companies who achieve industry leading NPS scores for several years in a row grow revenue 2.5 times faster than their peers and deliver two to five […]

March 25, 2021

Moneygram’s announcement enables customers to transfer money to a digital wallet from almost any place in the world, and now, the company will connect customers and vendors from around the world as well. Vendors who plan to use MoneyGram’s API […]

March 17, 2021

In today’s fast-paced marketplace, shorter product life cycles, extreme competition, extensive unpredictability and demanding customers are among the factors compelling companies everywhere to become highly responsive to change. Because change is the new normal and business reality regardless of which […]

March 10, 2021

While brands already have so much to focus on, another priority should be staying up to date. Moving with the times is key, so staying flexible is essential. You can’t ignore the goings on in the world and hope to […]

January 8, 2021

Many brands are revisiting their customer experience initiatives, and are looking into investing in either a customer data platform (CDP) or customer relationship management (CRM) platform. The question is, what are the basic functions of CDPs and CRMs, which would […]

December 17, 2020

Cosmetics companies traditionally have relied on in-person retail sales to attract new customers and maintain existing clientele. The pandemic, however, has upended the cosmetics industry, bringing new challenges as well as a host of opportunities for companies that are agile […]

December 11, 2020

Are you making the most of the latest video marketing trends and opportunities to increase customer conversions? As technology and digital habits evolve, it’s not really surprising that video predictions and usage have shot up in 2020. In preparation for […]

December 3, 2020

CodePen is an online playground for talented front-end developers, a place where you can always find cool projects to widen your horizons, and see what other developers are up to. Year-end holidays are a great time to surprise your loved […]

November 20, 2020

Before a decision-maker decides whether or not to purchase something in a B2B environment, they don’t only read one piece of content and then suddenly decide to purchase a piece of software for thousands of dollars. According to TrustRadius, B2B […]