Tag: Customers

Advertising & Marketing, Technology

If You Don’t Love Your Customers, Someone Else Will

October 31, 2022

Via: CMSWire

All You Need Is Love.” It’s not just a Beatles song, it should be your customer experience ethos. Because if you aren’t showing your customers that you love them, you can bet someone else is knocking at the door to […]

Advertising & Marketing, Technology

Use the Force … for Customer Experience and Marketing

September 30, 2022

Via: CMSWire

It’s another month, and another new entry (Andor) in the Star Wars franchise. And while I enjoy light saber battles and Yoda-isms as much as the next person, as a researcher I’m even more intrigued about what lessons we can […]

Advertising & Marketing, Technology

Contributor Q&A With Chad S. White: Automated Marketing Email Best Practices

September 29, 2022

Via: CMSWire

Remember all those automated email marketing campaigns you built? We don’t, either. Some marketers even have 300 of them going at once, as CMSWire Contributor Chad S. White points out in his article this year on making the most of […]

Advertising & Marketing, Technology

How Brands Are Using Memes to Build Connection

August 23, 2022

Via: CMSWire

Memes are everywhere today, on social media, television, even in print media. You can’t scroll down your social newsfeed without seeing hundreds of memes, many of which you’ll likely share with friends and family. Many brands embrace meme culture, and […]


What is omnichannel Pharma?

December 27, 2021

Via: Smart Insights

Omnichannel Pharma does not exist in a vacuum. Many industries launched large-scale omnichannel transformations years ago, and consumers are experiencing the benefits. Digitization has been gradually occurring for many years with the percentage of customers who are willing to purchase […]

Shipping & Fulfillment

Are Supply Chain Shortages Damaging Your Brand’s Customer Experience?

October 19, 2021

Via: CMSWire

The world is experiencing supply chain shortages across multiple industries, largely caused by logistical interruptions due to the shutdowns caused by the pandemic. Employees in countries that were most heavily hit were unable to work, factories were without the supplies […]

Advertising & Marketing, Technology

How To Leverage Social Commerce To Power Customer Loyalty Programs

September 23, 2021

Via: Ecommerce Times

The term “social commerce” is the trend du jour for marketers, yet there’s confusion in many circles about what that really means. At its core, social commerce is about turning customers into advocates. Social commerce means many things to many […]

Technology, Website design and optimization

Six Ways Good Customer Experience Goes Beyond Website Design

May 13, 2021

Via: MarketingProfs

However, a beautiful, highly functional website should not be the only way your company elevates your customers’ experiences. Here are some other possibilities that your marketing team can explore to achieve good customer experience. 1. Provide educational opportunities B2B websites […]

E-payment & Security, Technology

CRM trends for financial services marketing in the digital era

April 14, 2021

Via: Smart Insights

From account opening, saving money, investing, to foreign currency exchange, financial services marketing leaders are looking to create a user-centric digital environment to respond to users’ expectations. Financial services CRM today means providing customers with more innovative and complete financial […]

Advertising & Marketing, Technology

Bringing the ‘Customer’ Back Into Customer Experience

April 1, 2021

Via: CMSWire

The importance of happy customers cannot be overestimated. Harvard Business Review has noted that companies who achieve industry leading NPS scores for several years in a row grow revenue 2.5 times faster than their peers and deliver two to five […]

B2B, E-payment & Security, Technology

MoneyGram launches B2B service for global money transfer

March 25, 2021

Via: Payments Dive

Moneygram’s announcement enables customers to transfer money to a digital wallet from almost any place in the world, and now, the company will connect customers and vendors from around the world as well. Vendors who plan to use MoneyGram’s API […]

Advertising & Marketing, Technology

Generation C and the Need for Design Thinking

March 17, 2021

Via: Brian Solis

In today’s fast-paced marketplace, shorter product life cycles, extreme competition, extensive unpredictability and demanding customers are among the factors compelling companies everywhere to become highly responsive to change. Because change is the new normal and business reality regardless of which […]


A B2B Brand’s Guide To Staying With The Times

March 10, 2021

Via: B2B News Network

While brands already have so much to focus on, another priority should be staying up to date. Moving with the times is key, so staying flexible is essential. You can’t ignore the goings on in the world and hope to […]

Advertising & Marketing, Technology

Improving the Customer Experience: Should You Invest in a CDP or a CRM?

January 8, 2021

Via: CMSWire

Many brands are revisiting their customer experience initiatives, and are looking into investing in either a customer data platform (CDP) or customer relationship management (CRM) platform. The question is, what are the basic functions of CDPs and CRMs, which would […]

Advertising & Marketing, Technology

E-Commerce Working Beautifully for the Cosmetics Industry

December 17, 2020

Via: ECT News Network

Cosmetics companies traditionally have relied on in-person retail sales to attract new customers and maintain existing clientele. The pandemic, however, has upended the cosmetics industry, bringing new challenges as well as a host of opportunities for companies that are agile […]

Advertising & Marketing, Technology

Video marketing trends to cut through the noise in 2021

December 11, 2020

Via: Smart Insights

Are you making the most of the latest video marketing trends and opportunities to increase customer conversions? As technology and digital habits evolve, it’s not really surprising that video predictions and usage have shot up in 2020. In preparation for […]

Platforms, Technology

20 Awesome Christmas Projects Hidden in CodePen

December 3, 2020

Via: Hongkiat

CodePen is an online playground for talented front-end developers, a place where you can always find cool projects to widen your horizons, and see what other developers are up to. Year-end holidays are a great time to surprise your loved […]

Mobile Commerce

Is Time To Refine or Scale Back Your Marketing Personalization Efforts?

November 20, 2020

Via: CMSWire

If you’re a marketer (or a marketing technology vendor) banking on personalization strategies for acquiring new customers and retaining existing customers, recent numbers and research findings can be scary: 80% of marketers will abandon personalization by 2025 because of lack […]

Advertising & Marketing, Technology

How to Build B2B Trust Through Content

November 20, 2020

Via: CMSWire

Before a decision-maker decides whether or not to purchase something in a B2B environment, they don’t only read one piece of content and then suddenly decide to purchase a piece of software for thousands of dollars. According to TrustRadius, B2B […]

E-payment & Security, Technology

Consumers Buying In to Digital Wallets

September 4, 2020

Via: Ecommerce Times

Fueled by the ongoing pandemic, consumers are now more rapidly embracing the use of digital wallets and are buying digital gift cards for personal use. Branded payments provider Blackhawk Network released its 2020 Multinational Branded Pay report in July. The […]