It’s another month, and another new entry (Andor) in the Star Wars franchise.
And while I enjoy light saber battles and Yoda-isms as much as the next person, as a researcher I’m even more intrigued about what lessons we can learn from this storied franchise.
Lesson 1: Plan and Precisely Time Your Campaign
Every strong marketer knows the value of planning, and Star Wars has it down cold. From building anticipation (How could we forget Matthew McConaughey’s reaction to the Star Wars trailer?) to timing it perfectly (the premiere was planned to hit the theaters just around Christmas Holidays), when most people will be spending quality time with their loved ones, and then following up throughout the year with offshoots, prequels and other shows related to the enterprise.
