Is employee-generated content (EGC) a nightmare for brands or a dream come true? Should employers bother facilitating it, and if so, how? For answers, let’s start with an extreme edge case: Elon Musk.
Talking About Employee Content and Musk
Musk produces the most valuable EGC of anyone on the internet. His Twitter presence has meant that Tesla, worth about $620 billion, spends $0 on advertising. Whether you consider him an entrepreneur, influencer, content creator, or troll, what he tweets is EGC—content from a personal account that audiences associate with the creator and their employer.
