Remember all those automated email marketing campaigns you built? We don’t, either. Some marketers even have 300 of them going at once, as CMSWire Contributor Chad S. White points out in his article this year on making the most of automated email campaigns.
“It’s hard to take care of your automations if you don’t know how many you have, what they’re triggered by and their goals,” White wrote. “One of our clients did an inventory and identified nearly 300 active automated emails, which prompted an effort to consolidate and improve the management of these campaigns.”
